These three powerful lessons in branding from last year’s Art Basel Miami can help boost your business’s impact and reach.

Every week, I read at least three to five new articles confidently announcing that marketing as a profession is on the verge of extinction, soon to be replaced by artificial intelligence. I could read ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

AI is transforming marketing from automation to personalization—boosting speed, accuracy, and insight while redefining how ...

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. As a CMO, I’m always focused on ways our marketers can ...

For the first time in marketing history, we’re approaching a world where execution capacity isn’t the main bottleneck. AI tools can generate drafts of copy, rough-cut video, design concepts, data ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. This interview originally appeared in the new BroadwayWorld Monthly ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

This interview originally appeared in the new BroadwayWorld Monthly Marketing Update, a monthly email designed for theatre marketing professionals. In each update, we'll share data and trends from our ...

Marketers have a lot of misconceptions about marketing mix modeling (MMM). But it’s far less expensive – and easier – to execute than it used to be. Deli meat brand Land O’Frost has been investing in ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ways to get their message across.” By Pamela McClintock, Ethan Millman, ...

The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader. Yet according ...