2021 saw well over 500 new class actions in the advertising space. With the number of these cases increasing, it is more important than ever for businesses to stay on top of the latest trends, ...

Research released from The Advertising Coalition and conducted by IHS Markit on Wednesday finds that advertising generated $7.1 trillion in sales in 2021, and it supported 28.5 million U.S. jobs. The ...

US advertising growth for 2021 is far exceeding expectations, according to GroupM, leading the media giant to significantly revise upwards its ad spend forecasts for the year. Delivering an positive ...

NEW YORK — The explosive revenue growth of podcast advertising reached a new high in 2021, racing “well past” the $1 billion mark to $1.4 billion. Just how fast did podcast advertising grow? The sixth ...

Alphabet, parent company of Google, released its earnings report yesterday for its fourth quarter. In it, we learned Google search advertising revenue increased 35% compared to the same quarter in ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

An IAB report finds that digital audio — defined as podcasts and streaming for music and radio — had the largest year-over-year growth rate compared to streaming video and social media advertising. By ...

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Apple is making progress in breaking up Facebook and Google’s long-standing advertising duopoly, according to a report released Tuesday, as the Silicon Valley giants begin to feel the full effect of ...

The U.K. TV giant, led by CEO Carolyn McCall, also announced a new integrated AVOD/SVOD platform for the U.K., ITVX. By Alex Ritman, Georg Szalai U.K. TV giant ITV reported its full-year advertising ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...