When it comes to the spending power of Generation Z, the group of people roughly aged 13 to 28 and born roughly between 1997 and 2012, there are some decided differences in what they will and won't ...

Gen Z did not grow up blowing into cartridges or taping songs off the radio, yet their feeds keep drifting back to the 1990s and Y2K era. The pull is less costume and more calibration: color, camp, ...

Andrea is an editor at GameRant, where she has been writing professionally about video games for nearly five years. She became a gamer for life at 8, thanks to a copy of Pokemon Red and her Game Boy.

Katelyn has been a writer since they learned to hold a pencil, but was a latecomer to the world of gaming, gradually falling in love with video games over the course of high school and college. They ...

This past Sunday, the Pokemon World Championships 2025 came to a close. During the closing ceremony, The Pokemon Company president Tsunekazu Ishihara took the stage and made a major announcement: next ...

Forbes contributors publish independent expert analyses and insights. Colleen Batchelder an expert on hiring and managing Generation Z. Why are so many managers saying that Gen Z needs constant praise ...

Gen Z shopper Emily Huang of Boston likes buying dupes or name-brand alternatives for herself and her friends. When she was studying abroad in Shanghai last year, she went to a market and bought her ...

Forbes contributors publish independent expert analyses and insights. Caroline Castrillon covers career, entrepreneurship and women at work. Nearly six in 10 Gen Z workers already have side hustles, ...